
We at SmartZell GMBH intent to help our customers achieve higher life quality. Our products designed to improve your performance in both daily life and competitive sports. To achieve this goal, we combine natural components in optimal proportions and target them to support specific body parts on the cellular level.


Nutriogenomics AG combines knowledge from genome research, plant cultivation, and modern medicine. Our goal is developing products that can be applied in medical prevention and therapeutic treatments. Nutriogenomic AG discoveries include new aspects of modern biotechnological research. Through the use of modern biotechnological techniques, supported by knowledge of the human genome analysis, Nutriogenomics AG strives to develop and manufacture nutritional supplements that show proven and efficient clinical results. Nutritional genomics is a class of nutritional counseling, which is seeking to find the optimal diet through genetic metabolic analysis. At the moment, our research concentrates on further decoding of the human genome as well as researching the reasons for different widespread diseases, and/or nutritionally caused diseases. Our goal is to support individual health using specific, natural nutritional components, not through modification of the genetic blueprint.
We are specializing in the investigation of the functional effect of natural / nutritional components on the metabolism of specific cell types owning protected formulations for the activation of the cell metabolism in cartilage, bone and soft tissue. With over 8 years of dedicated analysis and development work, nutriogenomics AG have been able to turn these protected formulas into scientifically and clinically verified ranges of products which are easy and convenient to administer on a daily basis for unlimited time without any negative side effect.

The human body is composed out of huge amounts of cells who have each a different purpose. The cells are continuously renewing themselves – the katabolic act destructs the cell whilst the anabolic act rebuilds the cell. Each cell type has a different «turn-over-speed» which can also alter by age. As long as there is an equilibrium between the katabolic and the anabolic side the organism is generally in a healthy state. But In case the pendulum swings to the katabolic side – reasons can be manifold: e.g. to much physical stress on the joints e.g professional sports professionals, overweight people but also genetic predisposition or the result of long-term use of pharmaceuticals e.g. Cortisone with dialysis patients leads to demineralization = osteoporosis, but also just female predisposition (5x higher rate compared to males). The formulations of nutriogenomics (protected by patent law) target the metabolism of specific cell types e.g. cartilage, bone and soft-tissue to re-achieve the healthy equilibrium of cell-rejuvenation.
The formulations not only contain the «building blocks» / the brick and mortar of e.g. cartilage: Glucosamin and Chondroitin, or bone: Calcium and Magnesium or soft-tissue: Luteins, Lycopines, hyaluronic acid etc. but also the essential «gate-opener»: allowing the «builder» and his «building materials» access to the construction area. Ultimately the «builder» is acting like a catalyst, stimulating the natural cell rejuvenation process. The USP is simple: nutriogenomics formulations / functional cocktails deliver the cook and all materials for specific cell-rejuvenation processes in a natural way. No other product delivers this. Todays players work just on the symptoms: provide either just the building blocks and/or pain reduction either via anti inflammatory substances or pain reducing drugs.